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the face of AI in digital marketing
Jonathan
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  • November 3, 2025

AI in Digital Marketing: Opportunities and Challenges in 2025

Img src: Pixabay Here at 2iVentures, we’ve certainly seen lots of changes in digital marketing over the past decade. Every month a new tool, full of marketing promise, seems to pop up. But this year, in 2025, things feel different. No longer are we talking about automation, but about artificial…
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pay per click letters on the board to introduce PPC mistakes
Jonathan
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  • November 3, 2025

Top 7 PPC Mistakes That Waste Your Advertising Budget

Img src: Pixabay Over the years, we’ve seen so many small businesses burn through their entire ad budget and not even realise it. Perhaps, things were looking good for a month. However, the next month they could see that although clicks doubled, sales did not follow. Though PPC can be…
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Marketer comparing Google Ads vs Facebook Ads performance reports
Jonathan
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  • November 3, 2025

Google Ads vs Facebook Ads: Which is right for your business?

Img src: Pixabay Here at 2iVentures, we’ve run plenty of ads for all sorts of businesses and online stores. At the start, clients always ask, “So, which works better – Google Ads or Facebook Ads?” Yet the real answer is not binary, but more complex and nuanced. Much will depend…
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Recent Posts

the face of AI in digital marketing
November 3, 2025

AI in Digital Marketing: Opportunities and Challenges in 2025

pay per click letters on the board to introduce PPC mistakes
November 3, 2025

Top 7 PPC Mistakes That Waste Your Advertising Budget

Marketer comparing Google Ads vs Facebook Ads performance reports
November 3, 2025

Google Ads vs Facebook Ads: Which is right for your business?

eye of the Google Algorithm update
November 3, 2025

How to Recover from a Google Algorithm Update

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